Once you have tried a few different brands you will find that in most cases this isn’t true, and that it is very hard to differentiate between a brand item and a home brand item. It definitely pays to give home brand products a go at least once, because at times they can be half the price of premium brands.
Not only do you want to be able to hunt down a good bargain and save yourself some cash, but you also want to stop yourself from being ripped off at the same time. All you have to do is be a smart shopper. When you are shopping keep your eyes open for advertising that is wrong or misleading, and keep in mind that if an offer appears too good to be true, it probably is.
• A shop can charge you any price they like for goods, which means that you are totally free to negotiate a lesser price. It’s their choice as to whether or not they accept your offer. If you plan to do this in a supermarket, it is best to find a manager, because junior shop assistants won’t have the authority to make a decision.