Not only do you want to be able to hunt down a good bargain and save yourself some cash, but you also want to stop yourself from being ripped off at the same time. All you have to do is be a smart shopper. When you are shopping keep your eyes open for advertising that is wrong or misleading, and keep in mind that if an offer appears too good to be true, it probably is.
Home brand versus brand goods All the major Australian supermarkets sell both brands and home- brands. A brand is a well-known label, such as Arnott’s biscuits, that spends a lot of money on their product, packaging and advertising and therefore charge a higher price.
A home brand label spends little money on packaging and advertising, and a reasonable amount of money on the product, meaning that a much lower price can be charged and they will still make a profit. When you are looking at home brands versus brands, the general perception is that there is a major trade-off to be made. Do you pay a higher price for a better quality product, or a lower price for a standard quality product?